born in the uk, Inspired by the ocean.
after an airline broke his surfboard in transit, our founder, danny knew there had to be a better way to protect surfboards during travel. that’s when shoal surf was born.
Growing up in the UK, Danny always had a love for the ocean, but it was a fateful trip abroad that sparked the idea for Shoal Surf. Determined to find a better way to protect his board, Danny used pool woggles and tape as a makeshift solution, which became a reacquiring issue as these couldn't be reused. Time after time wondered why there wasn’t anything on the market that truly protected surfboards during travel.
That’s when ‘Eddy’ was created—the ultimate surf sock. Inspired by the way fish come together in a shoal to protect each other. Danny envisioned Shoal Surf as a brand that not only provides products that protect surfboards but fosters a community of surfers who care about the planet, the ocean and want to be a board.
I’m Danny, an outdoor enthusiast with an absolute love for surfing and anything that gets me out in nature. Shoal Surf is my passion project, born from a desire to solve real problems surfers face and to give back to the ocean that gives us so much.
I wanted to create a brand for a community of surfers, dedicated to protecting our ocean and future surf generations. Our products are designed to look rad, be great for the environment and work amazingly well.
We care about the ocean that gives us so much. That's why we're committed to using eco-friendly and sustainable materials. Together, we can protect our waves.
Just like a shoal of fish moving as one, us surfers thrive when we ride together. At Shoal Surf, we share the stoke and party waves, from catching your first to carving through barrels. Let’s make every session epic!
From one surfer to another, we're here to tackle the real-life issues we all face. Our gear looks sick, performs even better and is built to last.